AI: Your Summer Social Media Intern
No More Excuses: 5 Prompts to Simplify Your Small Biz Social Strategy This Summer
Social media tends to be the thorn in most small business owners’ side.
You know you should be doing it. But coming up with something clever, interesting, or engaging enough to cut through the noise? Most days, it just doesn’t feel worth the effort.
The return is inconsistent. The pressure is exhausting. And let’s be honest: most of us don’t have the time (or desire) to chase every trend or pretend to be influencers when we’re just trying to keep orders moving and the bills paid.
Over the years, I’ve found that the best way to show up online isn’t by gaming the system, it’s by being real.
The best-performing content I’ve shared didn’t come from following a formula. It came from paying attention to what my audience wanted to see, and showing up for them with intention and honesty. When I do that, I attract the right people. Not fake engagement or empty likes. Real connection. Real trust. And Real sales.
But here’s the thing... Being real still takes time. It takes energy. And outsourcing it? Not always in the budget. You already wear a dozen hats. Adding “full-time content creator” to the mix? It’s a lot.
That’s why everything changed when AI entered the chat.
Wait, AI? How is that Real?
I know what some of you are thinking: How can using AI possibly help you be more real? Wouldn’t that create the opposite experience? AI is soulless, robotic and using it is being just plain lazy.
Here’s what I’ve found: It’s not AI that makes content feel fake. It’s how people use it.
If you treat AI like a crutch… if you feed it nothing, skip good prompting, and never guide it to learn your voice, then yes, it’ll sound generic and empty. But that’s not how it was meant to be used.
When used intentionally, it actually helps to remove mental clutter so your creativity (and capacity) has more room to thrive. When you give AI a clear sense of who you are and what you are about, it becomes an extension of you… not a replacement. It helps you move forward with less resistance. And when used properly, it helps you do it all in a way that still feels true to you.